{"product_id":"crafting-strategy-cambridge-university-press-9780521116558-embodied-metaphors-in-practice-loizos-th-heracleous","title":"Crafting Strategy","description":"\u003cp\u003eDiscover a transformative approach to strategic planning with \u003cstrong\u003eCrafting Strategy\u003c\/strong\u003e by \u003cstrong\u003eLoizos Th Heracleous\u003c\/strong\u003e. Published by \u003cstrong\u003eCambridge University Press\u003c\/strong\u003e in 2011, this insightful hardback edition spans 260 pages and challenges the traditional rationalist perspective on strategy. While analytical thinking is crucial, Heracleous emphasizes the need for a more creative mindset that incorporates synthetic and divergent thinking. This book presents a compelling argument for blending these methodologies, encouraging strategists to enhance their decision-making processes. Ideal for business professionals and organizational leaders, \u003cstrong\u003eCrafting Strategy\u003c\/strong\u003e offers innovative insights into the social aspects of strategic planning and organizational behavior. Elevate your strategic approach and unlock new possibilities in your business endeavors with this essential read.\u003c\/p\u003e","brand":"Loizos Th Heracleous","offers":[{"title":"Default Title","offer_id":52248224268630,"sku":"9780521116558","price":81.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780521116558.jpg?v=1767774114","url":"https:\/\/www.bookshop.lv\/products\/crafting-strategy-cambridge-university-press-9780521116558-embodied-metaphors-in-practice-loizos-th-heracleous","provider":"Bookshop","version":"1.0","type":"link"}