{"product_id":"crafting-customer-experience-strategy-emerald-publishing-limited-9781839097119-lessons-from-asia-sapna-popli","title":"Crafting Customer Experience Strategy","description":"\u003cp\u003eDiscover the transformative power of customer experience with \u003cstrong\u003eCrafting Customer Experience Strategy\u003c\/strong\u003e by \u003cstrong\u003eSapna Popli\u003c\/strong\u003e. Published by \u003cstrong\u003eEmerald Publishing Limited\u003c\/strong\u003e in 2021, this insightful hardback spans 256 pages and delves into the critical role of Customer Experience Management (CEM) in gaining a competitive edge in today's dynamic marketplace.\u003c\/p\u003e \n\n\u003cp\u003eDrawing valuable lessons from Asia, Popli provides marketing scholars and practitioners with actionable insights and strategies to enhance customer interactions. Whether you're looking to elevate your business's customer service or deepen your understanding of consumer behavior, this book is a must-read. Equip yourself with the knowledge to craft exceptional customer experiences that drive loyalty and success.\u003c\/p\u003e","brand":"Sapna Popli","offers":[{"title":"Default Title","offer_id":52276927988054,"sku":"9781839097119","price":89.72,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781839097119.jpg?v=1767818585","url":"https:\/\/www.bookshop.lv\/products\/crafting-customer-experience-strategy-emerald-publishing-limited-9781839097119-lessons-from-asia-sapna-popli","provider":"Bookshop","version":"1.0","type":"link"}