{"product_id":"comparative-advertising-bloomsbury-publishing-plc-9781498560344-history-theory-and-practice-fred-beard","title":"Comparative Advertising","description":"\u003cp\u003eDiscover the intriguing world of comparative advertising in \u003cstrong\u003eComparative Advertising\u003c\/strong\u003e by \u003cstrong\u003eFred Beard\u003c\/strong\u003e, published by \u003cstrong\u003eBloomsbury Publishing Plc\u003c\/strong\u003e in 2020. This insightful book spans 246 pages and delves into the complexities of advertisements that mention competitors by name, offering a balanced view of their potential success and risks.\u003c\/p\u003e \u003cp\u003eThrough a comprehensive exploration of the history, theory, and practical applications of comparative advertising, Beard reveals the strategies that can lead to marketing triumphs or disasters. Whether you're a marketing professional, student, or simply curious about advertising techniques, this book provides valuable insights into how comparative advertising can shape consumer perceptions and influence market dynamics.\u003c\/p\u003e \u003cp\u003eEnhance your understanding of this impactful advertising strategy with \u003cstrong\u003eComparative Advertising\u003c\/strong\u003e, a must-read for anyone interested in the evolving landscape of marketing.\u003c\/p\u003e","brand":"Fred Beard","offers":[{"title":"Default Title","offer_id":52277313372502,"sku":"9781498560344","price":46.07,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781498560344.jpg?v=1767819553","url":"https:\/\/www.bookshop.lv\/products\/comparative-advertising-bloomsbury-publishing-plc-9781498560344-history-theory-and-practice-fred-beard","provider":"Bookshop","version":"1.0","type":"link"}