{"product_id":"building-customer-brand-relationships-taylor-francis-ltd-9781138133761-don-e-schultz","title":"Building Customer-brand Relationships","description":"\u003cp\u003eDiscover the innovative insights of Don E. Schultz in his compelling book, \u003cstrong\u003eBuilding Customer-brand Relationships\u003c\/strong\u003e, published by Taylor \u0026amp; Francis Ltd in 2015. This hardback edition spans 480 pages and offers a fresh perspective on marketing communications in today's dynamic 'push-pull' marketplace.\u003c\/p\u003e \n\n\u003cp\u003eSchultz expertly combines traditional outbound marketing strategies with the engaging inbound media of the Internet, mobile communications, and social networks. This unique approach emphasizes the collaborative effort between marketers and customers in creating lasting brand value. By fostering strong customer-brand relationships, businesses can thrive in an ever-evolving market landscape.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketing professional or a business owner, this book is an essential resource for understanding how to cultivate meaningful connections with your audience. Enhance your marketing strategy and unlock the potential of customer engagement with \u003cstrong\u003eBuilding Customer-brand Relationships\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Don E. Schultz","offers":[{"title":"Default Title","offer_id":52251071611222,"sku":"9781138133761","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138133761.jpg?v=1767778406","url":"https:\/\/www.bookshop.lv\/products\/building-customer-brand-relationships-taylor-francis-ltd-9781138133761-don-e-schultz","provider":"Bookshop","version":"1.0","type":"link"}