{"product_id":"brand-management-pearson-education-limited-9780273655053-a-theoretical-and-practical-approach","title":"Brand Management","description":"\u003cp\u003eDiscover the essential guide to effective brand management with \u003cstrong\u003eBrand Management\u003c\/strong\u003e, published by \u003cstrong\u003ePearson Education Limited\u003c\/strong\u003e in 2002. This comprehensive paperback spans \u003cstrong\u003e352 pages\u003c\/strong\u003e and offers valuable insights into the significance of successful branding for companies. The book takes a decision-making approach, equipping managers with the tools necessary to develop, manage, and protect their brands effectively.\u003c\/p\u003e \u003cp\u003eExplore key topics such as design, handling adverse publicity, and understanding judicial protection, all aimed at enhancing your brand's reputation and market presence. Whether you're a seasoned professional or new to the field, this book is a must-have resource for anyone looking to elevate their brand strategy and drive business success.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52251347943766,"sku":"9780273655053","price":88.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273655053.jpg?v=1767778844","url":"https:\/\/www.bookshop.lv\/products\/brand-management-pearson-education-limited-9780273655053-a-theoretical-and-practical-approach","provider":"Bookshop","version":"1.0","type":"link"}