{"product_id":"blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence-and-seize-new-growth-9780316314046","title":"Blue Ocean Shift Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eBlue Ocean Shift: Beyond Competing\u003c\/strong\u003e by \u003cstrong\u003eW. Chan Kim\u003c\/strong\u003e, a must-read for anyone looking to inspire confidence and unlock new growth opportunities. This essential follow-up to the classic \u003cem\u003eBlue Ocean Strategy\u003c\/em\u003e, which has sold over 3.6 million copies worldwide, offers proven steps to help organizations move beyond traditional competition.\u003c\/p\u003e \u003cp\u003ePublished in 2017, \u003cstrong\u003eBlue Ocean Shift\u003c\/strong\u003e combines over a decade of research with actionable strategies that guide you through the process of creating uncontested market spaces. With its engaging approach, this book empowers leaders to foster innovation and drive sustainable success. Whether you’re in management or involved in marketing, this insightful guide is designed to elevate your understanding of market segmentation and new product development.\u003c\/p\u003e \u003cp\u003eDon't miss the chance to learn from the expertise of W. Chan Kim, a world-renowned professor, and take your organization to new heights!\u003c\/p\u003e","brand":"W. Chan Kim","offers":[{"title":"Default Title","offer_id":50972000452950,"sku":"9780316314046","price":32.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780316314046.jpg?v=1754138990","url":"https:\/\/www.bookshop.lv\/products\/blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence-and-seize-new-growth-9780316314046","provider":"Bookshop","version":"1.0","type":"link"}