{"product_id":"advertising-media-workbook-and-sourcebook-taylor-francis-ltd-9781138380622-larry-kelley","title":"Advertising Media Workbook and Sourcebook","description":"\u003cp\u003eDiscover the essential guide to mastering advertising media planning with the \u003cstrong\u003eAdvertising Media Workbook and Sourcebook\u003c\/strong\u003e by \u003cstrong\u003eLarry Kelley\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2018, this comprehensive resource spans \u003cstrong\u003e380 pages\u003c\/strong\u003e and is now in its \u003cstrong\u003e4th edition\u003c\/strong\u003e. This unique workbook combines clear explanations of advertising media sources and calculations with practical, real-world examples from leading advertising and media companies. Whether you are a student or a professional looking to enhance your skills, this book is designed to provide you with the tools you need to navigate the complexities of advertising media planning effectively. Equip yourself with the knowledge to excel in this dynamic field and take your advertising strategies to the next level.\u003c\/p\u003e","brand":"Larry Kelley","offers":[{"title":"Default Title","offer_id":52252922380630,"sku":"9781138380622","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138380622.jpg?v=1767781186","url":"https:\/\/www.bookshop.lv\/products\/advertising-media-workbook-and-sourcebook-taylor-francis-ltd-9781138380622-larry-kelley","provider":"Bookshop","version":"1.0","type":"link"}