{"product_id":"advertising-as-multilingual-communication-palgrave-macmillan-9780230217065-helen-kelly-holmes","title":"Advertising as Multilingual Communication","description":"\u003cp\u003eDiscover the intricate world of advertising in a globalized context with \u003cstrong\u003eAdvertising as Multilingual Communication\u003c\/strong\u003e by \u003cstrong\u003eHelen Kelly-Holmes\u003c\/strong\u003e. Published by Palgrave Macmillan in 2004, this insightful paperback spans 206 pages, offering a comprehensive analysis of advertising language through the lens of communicative theory. Kelly-Holmes delves into the linguistic nuances of major advertising campaigns, highlighting their effectiveness in a multicultural and multilingual marketplace. This book is an invaluable resource for professionals in marketing and advertising, as well as linguistics enthusiasts, providing a unique perspective on how language shapes consumer engagement across diverse cultures. Enhance your understanding of advertising strategies and their linguistic foundations with this essential reference.\u003c\/p\u003e","brand":"Helen Kelly-Holmes","offers":[{"title":"Default Title","offer_id":52253984751958,"sku":"9780230217065","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780230217065.jpg?v=1767782708","url":"https:\/\/www.bookshop.lv\/products\/advertising-as-multilingual-communication-palgrave-macmillan-9780230217065-helen-kelly-holmes","provider":"Bookshop","version":"1.0","type":"link"}