{"product_id":"active-price-management-springer-international-publishing-ag-9783031420481-be-a-price-maker-not-a-price-taker-sven-reinecke","title":"Active Price Management","description":"\u003cp\u003eDiscover the transformative power of pricing in \"Active Price Management\" by Sven Reinecke, published by Springer International Publishing AG in 2023. This insightful hardback edition spans 90 pages and offers a fresh perspective on pricing strategies, often overlooked in the marketing realm. Reinecke expertly illustrates how to elevate pricing from a neglected aspect to a key marketing tool that can significantly enhance your company's profitability in a sustainable way. With practical insights and actionable strategies, this book is essential for marketers and business leaders looking to leverage pricing as a strategic asset. Don't miss the opportunity to revolutionize your approach to pricing and drive lasting success in your organization.\u003c\/p\u003e","brand":"Sven Reinecke","offers":[{"title":"Default Title","offer_id":52280951865686,"sku":"9783031420481","price":42.43,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031420481.jpg?v=1767826581","url":"https:\/\/www.bookshop.lv\/products\/active-price-management-springer-international-publishing-ag-9783031420481-be-a-price-maker-not-a-price-taker-sven-reinecke","provider":"Bookshop","version":"1.0","type":"link"}