{"title":"Bizness un ekonomika \/ Mārketings \/ Pētījumi","description":null,"products":[{"product_id":"breakthrough-marketing-plans-9780230340336","title":"Breakthrough Marketing Plans","description":"\u003cp\u003eUnlock the key to successful marketing with \"Breakthrough Marketing Plans\" by Tim Calkins. Published in 2012, this invaluable book spans 248 pages, providing insightful guidance for professionals involved in creating and reviewing marketing strategies. Calkins, an expert in the field, helps you navigate the complexities of crafting effective marketing plans that capture attention and deliver results. With comprehensive strategies and practical advice, this book is designed for anyone dedicated to enhancing their marketing efforts. Say goodbye to the tedious and often ineffective marketing processes; \"Breakthrough Marketing Plans\" is your essential companion in developing plans that stand out and resonate with senior executives. Dive into the world of marketing with confidence and discover how to turn your visions into achievements.\u003c\/p\u003e","brand":"Tim Calkins","offers":[{"title":"Default Title","offer_id":51376669000022,"sku":"9780230340336","price":48.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780230340336.jpg?v=1758485005"},{"product_id":"routledge-companion-to-marketing-research-taylor-francis-ltd-9781138682788-len-tiu-wright","title":"Routledge Companion to Marketing Research","description":"\u003cp\u003eThis single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.\u003c\/p\u003e","brand":"Len Tiu Wright","offers":[{"title":"Default Title","offer_id":52230018007382,"sku":"9781138682788","price":284.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138682788.jpg?v=1767746039"},{"product_id":"handbook-of-mobile-market-research-john-wiley-sons-inc-9781118935620-tools-and-techniques-for-market-researchers-ray-poynter","title":"Handbook of Mobile Market Research","description":"\u003cp\u003eDiscover the groundbreaking insights in the \u003cstrong\u003eHandbook of Mobile Market Research\u003c\/strong\u003e by Ray Poynter, published by John Wiley \u0026amp; Sons Inc in 2014. This essential resource, spanning 312 pages, is the first comprehensive guide dedicated solely to the integration of mobile technology in market research. Delve into the innovative strategies and methodologies that leverage mobile commerce and communication systems to enhance your marketing research efforts. Whether you're a seasoned professional or new to the field, this handbook equips you with the knowledge to navigate the evolving landscape of mobile market research effectively. Elevate your understanding and stay ahead in the competitive business environment with this invaluable guide.\u003c\/p\u003e","brand":"Ray Poynter","offers":[{"title":"Default Title","offer_id":52242213830998,"sku":"9781118935620","price":30.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118935620.jpg?v=1767764716"},{"product_id":"essentials-of-dyadic-interviewing-left-coast-press-inc-9781629583624-david-l-morgan","title":"Essentials of Dyadic Interviewing","description":"\u003cp\u003eDavid Morgan’s brief guide provides readers with a road map to conducting an interview study with two participants, from selecting the participants to the role of the moderator, from ethical concerns to analyzing results.\u003c\/p\u003e","brand":"David L. Morgan","offers":[{"title":"Default Title","offer_id":52244447986006,"sku":"9781629583624","price":50.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781629583624.jpg?v=1767768118"},{"product_id":"essentials-of-dyadic-interviewing-left-coast-press-inc-9781629583617-david-l-morgan","title":"Essentials of Dyadic Interviewing","description":"\u003cp\u003eDavid Morgan’s brief guide provides readers with a road map to conducting an interview study with two participants, from selecting the participants to the role of the moderator, from ethical concerns to analyzing results.\u003c\/p\u003e","brand":"David L. Morgan","offers":[{"title":"Default Title","offer_id":52244448674134,"sku":"9781629583617","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781629583617.jpg?v=1767768120"},{"product_id":"empathetic-marketing-palgrave-macmillan-9780230340275-how-to-satisfy-the-6-core-emotional-needs-of-your-customers-mark-ingwer","title":"Empathetic Marketing","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eEmpathetic Marketing\u003c\/strong\u003e by \u003cstrong\u003eMark Ingwer\u003c\/strong\u003e, published by \u003cstrong\u003ePalgrave Macmillan\u003c\/strong\u003e in 2012. This enlightening hardback, comprising 235 pages, delves into the intricate relationship between consumer behavior and emotional needs. Ingwer presents a comprehensive framework that empowers businesses to understand and address the fundamental human needs that drive customer satisfaction.\u003c\/p\u003e \n\n\u003cp\u003eBy integrating psychological aspects into marketing strategies, this book equips professionals with the tools to foster deeper customer relations and enhance overall consumer experience. Each chapter focuses on a specific emotional need, guiding readers through the process of creating marketing strategies that resonate on a personal level. Whether you are a marketer, business owner, or simply interested in consumer psychology, \u003cstrong\u003eEmpathetic Marketing\u003c\/strong\u003e is an essential read for anyone looking to cultivate lasting customer loyalty and satisfaction.\u003c\/p\u003e","brand":"Mark Ingwer","offers":[{"title":"Default Title","offer_id":52245806514518,"sku":"9780230340275","price":72.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780230340275.jpg?v=1767770301"},{"product_id":"value-first-then-price-taylor-francis-ltd-9781032012124-building-value-based-pricing-strategies-andreas-hinterhuber","title":"Value First, Then Price","description":"\u003cp\u003eValue-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.\u003c\/p\u003e","brand":"Andreas Hinterhuber","offers":[{"title":"Default Title","offer_id":52255662375254,"sku":"9781032012124","price":63.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032012124.jpg?v=1767785058"},{"product_id":"value-first-then-price-taylor-francis-ltd-9781032012193-building-value-based-pricing-strategies-andreas-hinterhuber","title":"Value First, Then Price","description":"\u003cp\u003eValue-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.\u003c\/p\u003e","brand":"Andreas Hinterhuber","offers":[{"title":"Default Title","offer_id":52255663259990,"sku":"9781032012193","price":212.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032012193.jpg?v=1767785059"},{"product_id":"marketing-analytics-kogan-page-ltd-9781398608214-a-practical-guide-to-improving-consumer-insights-using-data-techniques-mike-grigsby","title":"Marketing Analytics","description":"\u003cp\u003eConfidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace.\u003c\/p\u003e","brand":"Mike Grigsby","offers":[{"title":"Default Title","offer_id":52269075267926,"sku":"9781398608214","price":115.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781398608214.jpg?v=1767802500"},{"product_id":"marketing-analytics-kogan-page-ltd-9781398608191-a-practical-guide-to-improving-consumer-insights-using-data-techniques-mike-grigsby","title":"Marketing Analytics","description":"\u003cp\u003eConfidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace.\u003c\/p\u003e","brand":"Mike Grigsby","offers":[{"title":"Default Title","offer_id":52269076644182,"sku":"9781398608191","price":42.43,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781398608191.jpg?v=1767802503"},{"product_id":"absolute-essentials-of-marketing-research-taylor-francis-ltd-9780367760342-bonita-m-kolb","title":"Absolute Essentials of Marketing Research","description":"\u003cp\u003eThis short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.\u003c\/p\u003e","brand":"Bonita M. Kolb","offers":[{"title":"Default Title","offer_id":52269757595990,"sku":"9780367760342","price":25.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367760342.jpg?v=1767803562"},{"product_id":"absolute-essentials-of-marketing-research-taylor-francis-ltd-9780367760335-bonita-m-kolb","title":"Absolute Essentials of Marketing Research","description":"\u003cp\u003eThis short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.\u003c\/p\u003e","brand":"Bonita M. Kolb","offers":[{"title":"Default Title","offer_id":52281002131798,"sku":"9780367760335","price":66.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367760335.jpg?v=1767826716"}],"url":"https:\/\/www.bookshop.lv\/collections\/verslas-ir-ekonomika-marketingas-tyrimai.oembed","provider":"Bookshop","version":"1.0","type":"link"}