{"title":"Reklāmas aģentūras","description":"\u003cp\u003e\u003cstrong\u003eReklāmas aģentūras\u003c\/strong\u003e – šajā kategorijā atradīsi 22 grāmatas. No atzītas klasikas līdz jaunākajiem izdevumiem. Pasūti internetā ar piegādi visā Latvijā.\u003c\/p\u003e","products":[{"product_id":"confessions-of-an-advertising-man-9781904915379","title":"Confessions of an Advertising Man","description":"\u003cp\u003eDiscover the wisdom of David Ogilvy in his acclaimed book, \u003cstrong\u003eConfessions of an Advertising Man\u003c\/strong\u003e, a timeless classic that remains as relevant today as it was upon its original release. Published in 2011, this insightful biography spans 194 pages and delves into the world of advertising through the eyes of the man often referred to as the \"father of advertising.\" Ogilvy shares his candid thoughts on the industry, emphasizing the importance of hard work, integrity, and character over office politics and ruthlessness. As featured in the iconic series \u003cem\u003eMad Men\u003c\/em\u003e, this book serves as a powerful guide for advertising executives and aspiring professionals alike. Whether you’re in the advertising field or simply interested in the dynamics of business, Ogilvy’s reflections offer invaluable lessons that can inspire anyone striving for success. Don’t miss out on this essential read that combines history with practical advice from one of the industry's most influential figures.\u003c\/p\u003e","brand":"David Ogilvy","offers":[{"title":"Default Title","offer_id":50899309396310,"sku":"9781904915379","price":18.66,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781904915379.jpg?v=1753649652"},{"product_id":"truth-lies-and-advertising-john-wiley-sons-inc-9780471189626-the-art-of-account-planning","title":"Truth, Lies, and Advertising","description":"\u003cp\u003eDiscover the captivating insights of Jay Chiat in his groundbreaking book, \u003cstrong\u003eTruth, Lies, and Advertising\u003c\/strong\u003e. Published by John Wiley \u0026amp; Sons Inc in 1998, this hardback edition spans 320 pages and offers a deep dive into the world of advertising. As the founder of the renowned Chiat\/Day advertising agency—famed for iconic campaigns like the Energizer Bunny and Fruitopia—Chiat shares his expertise and strategies that can elevate any business. He aptly describes this work as \"the best new-business tool ever invented,\" making it a must-read for advertisers, marketers, and entrepreneurs alike. Unravel the complexities of truth and deception in advertising and gain valuable knowledge to enhance your marketing prowess. Elevate your understanding of the industry and learn how to create compelling narratives that resonate with your audience. Grab your copy today and transform your approach to advertising!\u003c\/p\u003e","brand":"Jon Steel","offers":[{"title":"Default Title","offer_id":52225506378070,"sku":"9780471189626","price":46.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780471189626.jpg?v=1767739166"},{"product_id":"japanese-advertising-agency-taylor-francis-ltd-9780700703319-an-anthropology-of-media-and-markets","title":"A Japanese Advertising Agency","description":"\u003cp\u003eDiscover the unique insights of \u003cstrong\u003eJapanese Advertising Agency\u003c\/strong\u003e, authored by a seasoned anthropologist with over 30 years of experience living and studying in Japan. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 1996, this hardback edition spans 350 pages and offers an unparalleled exploration into the world of Japanese advertising. Through a year of immersive fieldwork at a prominent Tokyo agency, the author challenges conventional semiotic, media, and cultural studies theories, providing readers with a fresh perspective on the intricacies of advertising production. This book is an essential read for anyone interested in understanding the cultural nuances that shape advertising in Japan and beyond. Don't miss the chance to delve into this groundbreaking work that stands out in its field.\u003c\/p\u003e","brand":"Brian Moeran","offers":[{"title":"Default Title","offer_id":52238347305302,"sku":"9780700703319","price":188.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780700703319.jpg?v=1767760235"},{"product_id":"japanese-advertising-agency-taylor-francis-ltd-9780700705030-an-anthropology-of-media-and-markets-brian-moeran","title":"A Japanese Advertising Agency","description":"\u003cp\u003eDiscover the unique insights of \u003cstrong\u003eJapanese Advertising Agency\u003c\/strong\u003e by \u003cstrong\u003eBrian Moeran\u003c\/strong\u003e, a groundbreaking exploration into the world of Japanese advertising. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 1996, this 350-page paperback is a must-read for anyone interested in advertising, commerce, and cultural studies. Moeran, an anthropologist with over 30 years of experience living and studying in Japan, offers a rare perspective by sharing his firsthand experiences from a year spent working in a major Tokyo agency. This book challenges conventional theories in semiotics, media, and cultural studies, providing readers with a fresh understanding of how advertising shapes and reflects Japanese society. Perfect for students, professionals, and anyone curious about the intricate dynamics of advertising in Japan, \u003cstrong\u003eJapanese Advertising Agency\u003c\/strong\u003e is an essential addition to your collection.\u003c\/p\u003e","brand":"Brian Moeran","offers":[{"title":"Default Title","offer_id":52238347960662,"sku":"9780700705030","price":67.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780700705030.jpg?v=1767760236"},{"product_id":"intimate-transworld-publishers-ltd-9780552168441-elizabeth-gage","title":"Intimate","description":"\u003cp\u003eDiscover the captivating world of \"Intimate,\" a compelling novel by Elizabeth Gage, published by Transworld Publishers Ltd in 2012. This engrossing paperback spans 720 pages, inviting readers into the tumultuous life of Jill Fleming. From her harrowing childhood, Jill transforms into a stunning predator, skillfully enticing both men and women. As she navigates through relationships, she leaves a trail of yearning and desire in her wake, constantly seeking what lies ahead. Elizabeth Gage masterfully weaves a tale of passion and complexity, making \"Intimate\" a must-read for those who appreciate deep character exploration and emotional intensity. Dive into this enthralling narrative and experience the power of desire and ambition through Jill's eyes.\u003c\/p\u003e","brand":"Elizabeth Gage","offers":[{"title":"Default Title","offer_id":52239021769046,"sku":"9780552168441","price":23.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780552168441.jpg?v=1767761053"},{"product_id":"globalizing-ideal-beauty-palgrave-macmillan-9781137021007-women-advertising-and-the-power-of-marketing-d-sutton","title":"Globalizing Ideal Beauty","description":"\u003cp\u003eDiscover the fascinating narrative behind \u003cstrong\u003eGlobalizing Ideal Beauty\u003c\/strong\u003e by \u003cstrong\u003eD. Sutton\u003c\/strong\u003e, published by Palgrave Macmillan in 2012. This captivating book reveals the untold history of a group of women copywriters whose innovative advertising campaigns transcended borders in the 1920s, effectively promoting an American ideal of feminine beauty from Bangor to Bangkok. With 210 pages of insightful content, Sutton's work is backed by extensive archival research that has remained largely unexplored until now. This book not only highlights the impact of these pioneering women but also sheds light on the globalization of beauty standards. Perfect for readers interested in advertising history, women's studies, and cultural globalization, \u003cstrong\u003eGlobalizing Ideal Beauty\u003c\/strong\u003e offers a unique perspective on how beauty ideals are shaped and disseminated across the world.\u003c\/p\u003e","brand":"D. Sutton","offers":[{"title":"Default Title","offer_id":52242889212246,"sku":"9781137021007","price":110.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781137021007.jpg?v=1767765659"},{"product_id":"ethnography-at-work-taylor-francis-ltd-9781845204983-brian-moeran","title":"Ethnography at Work","description":"\u003cp\u003eEthnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency.\u003c\/p\u003e","brand":"Brian Moeran","offers":[{"title":"Default Title","offer_id":52244353220950,"sku":"9781845204983","price":49.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781845204983.jpg?v=1767767981"},{"product_id":"ethnography-at-work-taylor-francis-ltd-9781845204976-brian-moeran","title":"Ethnography at Work","description":"\u003cp\u003eEthnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency.\u003c\/p\u003e","brand":"Brian Moeran","offers":[{"title":"Default Title","offer_id":52244353417558,"sku":"9781845204976","price":188.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781845204976.jpg?v=1767767981"},{"product_id":"epica-book-30-bloomsbury-publishing-plc-9781350010413-creative-communications-epica-awards","title":"Epica Book 30","description":"\u003cp\u003eDiscover the brilliance of creativity with \u003cstrong\u003eEpica Book 30\u003c\/strong\u003e, published by \u003cstrong\u003eBloomsbury Publishing PLC\u003c\/strong\u003e in 2017. This remarkable hardback edition spans 400 pages, offering an in-depth look at 30 years of the prestigious Epica Awards. It serves as a celebration of exceptional talent across various communications disciplines, showcasing the most innovative advertising campaigns from Europe and beyond. Inside, you'll find exclusive insights and commentary from leading journalists who have served on the Epica jury, providing a unique perspective on the evolution of commercial art and advertising agencies. Perfect for professionals in the creative industry and enthusiasts alike, \u003cstrong\u003eEpica Book 30\u003c\/strong\u003e is a must-have addition to your collection. Explore the creativity that has shaped the advertising landscape and be inspired by the best in the business.\u003c\/p\u003e","brand":"Epica Awards","offers":[{"title":"Default Title","offer_id":52244571881814,"sku":"9781350010413","price":91.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781350010413.jpg?v=1767768312"},{"product_id":"e-harpercollins-publishers-9780007100682-a-novel-matt-beaumont","title":"e","description":"\u003cp\u003eDiscover the hilarious debut novel, \u003cstrong\u003ee\u003c\/strong\u003e, by the talented Matt Beaumont, published by HarperCollins Publishers in 2000. This engaging story spans 352 pages and promises to deliver an unforgettable reading experience. With its witty narrative and sharp humor, \u003cstrong\u003ee\u003c\/strong\u003e stands out as one of the funniest reads of the year, making it a must-have for any book lover's collection. Join the campaign to celebrate this remarkable author and dive into a world of laughter and clever storytelling. Whether you're a fan of contemporary fiction or looking for a unique gift, \u003cstrong\u003ee\u003c\/strong\u003e is sure to entertain and delight readers of all ages. Don't miss out on this standout title from the UK literary scene!\u003c\/p\u003e","brand":"Matt Beaumont","offers":[{"title":"Default Title","offer_id":52246498115926,"sku":"9780007100682","price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780007100682.jpg?v=1767771369"},{"product_id":"advertising-cultures-taylor-francis-ltd-9781859736784","title":"Advertising Cultures","description":"\u003cp\u003eThrough its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.\u003c\/p\u003e","brand":"Timothy de Waal Malefyt","offers":[{"title":"Default Title","offer_id":52252922020182,"sku":"9781859736784","price":45.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781859736784.jpg?v=1767781185"},{"product_id":"advertising-cultures-taylor-francis-ltd-9781859736739","title":"Advertising Cultures","description":"\u003cp\u003eThrough its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.\u003c\/p\u003e","brand":"Timothy de Waal Malefyt","offers":[{"title":"Default Title","offer_id":52252922413398,"sku":"9781859736739","price":188.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781859736739.jpg?v=1767781188"},{"product_id":"advertising-international-taylor-francis-ltd-9781138178946-the-privatisation-of-public-space-armand-mattelart","title":"Advertising International","description":"\u003cp\u003eDiscover the evolving landscape of the advertising industry with \"Advertising International\" by Armand Mattelart. Published in 2017 by Taylor \u0026amp; Francis Ltd, this insightful hardback spans 260 pages and offers a comprehensive survey of significant changes over the past two decades. Mattelart delves into the rise of international conglomerates and the strategic diversification of advertising agencies into public relations and media buying. This book is essential for anyone looking to understand the complexities of modern advertising and its global implications. Whether you are a marketing professional, student, or simply interested in the field, \"Advertising International\" provides valuable perspectives that will enrich your knowledge and understanding of the industry.\u003c\/p\u003e","brand":"Armand Mattelart","offers":[{"title":"Default Title","offer_id":52253983146326,"sku":"9781138178946","price":118.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138178946.jpg?v=1767782709"},{"product_id":"advertising-international-taylor-francis-ltd-9780415050647-the-privatisation-of-public-space","title":"Advertising International","description":"\u003cp\u003eExplore the dynamic evolution of the advertising industry over the past two decades with \u003cstrong\u003eAdvertising International\u003c\/strong\u003e by Taylor \u0026amp; Francis Ltd. Published in 1991, this insightful paperback spans 256 pages, offering a comprehensive survey of significant changes that have shaped the field. Delve into the rise of international conglomerates and the diversification of advertising agencies into crucial areas such as public relations and media buying. This book is an essential read for marketing professionals, students, and anyone interested in understanding the global landscape of advertising. Discover how the industry has transformed and what it means for the future of marketing communications.\u003c\/p\u003e","brand":"Armand Mattelart","offers":[{"title":"Default Title","offer_id":52253983441238,"sku":"9780415050647","price":34.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415050647.jpg?v=1767782706"},{"product_id":"advertising-for-account-holders-rle-marketing-taylor-francis-ltd-9781138787032-nigel-linacre","title":"Advertising for Account Holders (RLE Marketing)","description":"\u003cp\u003eThe account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within.\u003c\/p\u003e","brand":"Nigel Linacre","offers":[{"title":"Default Title","offer_id":52253983539542,"sku":"9781138787032","price":128.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138787032.jpg?v=1767782707"},{"product_id":"advertising-for-account-holders-rle-marketing-taylor-francis-ltd-9781138966154-nigel-linacre","title":"Advertising for Account Holders (RLE Marketing)","description":"\u003cp\u003eThe account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.\u003c\/p\u003e","brand":"Nigel Linacre","offers":[{"title":"Default Title","offer_id":52253983965526,"sku":"9781138966154","price":53.13,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138966154.jpg?v=1767782707"},{"product_id":"advertising-agency-rle-marketing-taylor-francis-ltd-9781138794382-procedure-and-practice-floyd-y-keeler","title":"The Advertising Agency (RLE Marketing)","description":"","brand":"Floyd Y. Keeler","offers":[{"title":"Default Title","offer_id":52253987176790,"sku":"9781138794382","price":195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138794382.jpg?v=1767782711"},{"product_id":"advertising-agency-rle-marketing-taylor-francis-ltd-9781138997653-procedure-and-practice-floyd-y-keeler","title":"The Advertising Agency (RLE Marketing)","description":"\u003cp\u003e\u003cstrong\u003eAdvertising Agency (RLE Marketing)\u003c\/strong\u003e by Floyd Y. Keeler.\u003c\/p\u003e\n\u003cp\u003ePublished by Taylor \u0026amp; Francis Group, (2015), Paperback, 314 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Advertising agencies, Agences de publicité.\u003c\/p\u003e","brand":"Floyd Y. Keeler","offers":[{"title":"Minkštas viršelis","offer_id":52253987340630,"sku":"9781138997653","price":60.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138997653.jpg?v=1767782713"},{"product_id":"digital-dawn-in-adland-taylor-francis-ltd-9781032016634-transforming-australian-agencies-crawford-robert","title":"Digital Dawn in Adland","description":"\u003cp\u003eA historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.\u003c\/p\u003e","brand":"Australia) Crawford Robert (RMIT","offers":[{"title":"Default Title","offer_id":52276144931158,"sku":"9781032016634","price":51.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032016634.jpg?v=1767816786"},{"product_id":"digital-dawn-in-adland-taylor-francis-ltd-9781138393882-transforming-australian-agencies-crawford-robert","title":"Digital Dawn in Adland","description":"\u003cp\u003eA historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.\u003c\/p\u003e","brand":"Australia) Crawford Robert (RMIT","offers":[{"title":"Default Title","offer_id":52276145029462,"sku":"9781138393882","price":188.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138393882.jpg?v=1767816786"},{"product_id":"advances-in-advertising-research-vol-xi-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658322038-designing-and-communicating-experience-martin-k-j-waiguny","title":"Advances in Advertising Research (Vol. XI)","description":"\u003cp\u003eDiscover the dynamic world of advertising with \u003cstrong\u003eAdvances in Advertising Research (Vol. XI)\u003c\/strong\u003e by \u003cstrong\u003eMartin K. J. Waiguny\u003c\/strong\u003e. Published in 2022 by \u003cem\u003eSpringer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG\u003c\/em\u003e, this comprehensive volume spans 355 pages and delves into the inspiring and multifaceted field of advertising research. It addresses contemporary challenges related to ad content and execution, media placement, and the ever-evolving landscape of online and social media. This insightful book is a must-read for professionals and scholars alike, offering valuable perspectives and innovative solutions in the advertising domain. Enhance your understanding of advertising strategies and stay ahead in this competitive industry with the latest findings from the European Advertising Academy (EAA).\u003c\/p\u003e","brand":"Martin K. J. Waiguny","offers":[{"title":"Default Title","offer_id":52280871027030,"sku":"9783658322038","price":158.62,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783658322038.jpg?v=1767826385"}],"url":"https:\/\/www.bookshop.lv\/collections\/reklamos-agenturos.oembed","provider":"Bookshop","version":"1.0","type":"link"}