{"title":"Preču zīmes","description":"\u003cp\u003e\u003cstrong\u003ePreču zīmes\u003c\/strong\u003e – šajā kategorijā atradīsi 284 grāmatas. No atzītas klasikas līdz jaunākajiem izdevumiem. Pasūti internetā ar piegādi visā Latvijā.\u003c\/p\u003e","products":[{"product_id":"branding-in-five-and-a-half-steps-9780500518960","title":"Branding In Five and a Half Steps","description":"\u003cp\u003e\u003cstrong\u003eBranding In Five and a Half Steps\u003c\/strong\u003e by Johnson, Michael.\u003c\/p\u003e\n\u003cp\u003ePublished by Thames \u0026amp; Hudson, (2016), 320 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Brand name products, Branding (Marketing), Marketing, Branding (marketing).\u003c\/p\u003e","brand":"Michael Johnson","offers":[{"title":"Default Title","offer_id":50913669087574,"sku":"9780500518960","price":42.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780500518960.jpg?v=1753748417"},{"product_id":"building-strong-brands-9781849830409","title":"Building Strong Brands","description":"\u003cp\u003eDiscover the essential strategies for creating powerful brand identities with \"Building Strong Brands\" by David A. Aaker. This comprehensive guide, published in 2010 and spanning 400 pages, takes an in-depth look at the crucial elements of effective brand management. Through engaging case studies, Aaker reveals innovative approaches that help companies stand out in a crowded market. Learn to think 'out-of-the-box' and implement tactics that not only enhance brand visibility but also foster consumer loyalty. Whether you're a marketing professional, a business owner, or simply passionate about branding, this book is an invaluable resource for anyone looking to elevate their brand. Explore Aaker's expert insights and transform your understanding of brand dynamics today!\u003c\/p\u003e","brand":"David A. Aaker","offers":[{"title":"Default Title","offer_id":50915504980310,"sku":"9781849830409","price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781849830409.jpg?v=1753759725"},{"product_id":"brand-gap-the-9780321348104","title":"Brand Gap, The","description":"\u003cp\u003eDiscover the transformative insights of branding with \u003cstrong\u003eThe Brand Gap\u003c\/strong\u003e by \u003cstrong\u003eMarty Neumeier\u003c\/strong\u003e, published in 2005. This compelling book presents a unified theory of brand, blending strategic and creative thinking to create what Neumeier calls a \"charismatic brand.\" With 208 pages of rich content, you will learn the five essential disciplines of brand-building, how branding is reshaping the competitive landscape, and the three most powerful questions to ask about any brand. Whether you are a marketing professional, a business owner, or simply interested in the art of branding, this book is an invaluable resource. Dive into the world of branding and elevate your understanding with expert guidance from one of the industry's leading voices.\u003c\/p\u003e","brand":"Marty Neumeier","offers":[{"title":"Default Title","offer_id":50921485435222,"sku":"9780321348104","price":33.73,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780321348104.jpg?v=1753787107"},{"product_id":"no-logo-9780008485139","title":"No Logo","description":"\u003cp\u003eDiscover the groundbreaking insights of Naomi Klein in her influential book, \u003cstrong\u003eNo Logo\u003c\/strong\u003e, published in 2021. This compelling work spans 512 pages and delves into the intricate relationship between branding, consumer culture, and globalization. Klein expertly critiques the impact of corporate power on society, making it a must-read for anyone interested in economics and social justice. \u003cstrong\u003eNo Logo\u003c\/strong\u003e is part of the esteemed Collins Modern Classics series, which showcases essential literature that continues to shape our understanding of the world. Join the conversation about the future of commerce and identity with this thought-provoking title that promises to resonate for generations. Don't miss your chance to explore Klein's powerful arguments and compelling narrative.\u003c\/p\u003e","brand":"Naomi Klein","offers":[{"title":"Default Title","offer_id":50922179723606,"sku":"9780008485139","price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780008485139.jpg?v=1753796925"},{"product_id":"apex-hides-the-hurt-9780708898758","title":"Apex Hides the Hurt","description":"\u003cp\u003eDiscover the thought-provoking novel \u003cstrong\u003eApex Hides the Hurt\u003c\/strong\u003e by acclaimed author \u003cstrong\u003eColson Whitehead\u003c\/strong\u003e, known for his international bestseller, \u003cem\u003eThe Underground Railroad\u003c\/em\u003e. Published in 2018, this captivating book spans 224 pages and delves into the complexities of branding and identity within the backdrop of urban life. Whitehead masterfully explores themes of marketing and the impact of geographical names on community perception, making it a compelling read for anyone interested in the intersection of culture and commerce. Whether you're a fan of fiction or seeking insights into the world of marketing, \u003cstrong\u003eApex Hides the Hurt\u003c\/strong\u003e offers a unique narrative that is both engaging and thought-provoking. Don't miss the chance to add this remarkable work to your collection!\u003c\/p\u003e","brand":"Colson Whitehead","offers":[{"title":"Default Title","offer_id":50926715502934,"sku":"9780708898758","price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780708898758.jpg?v=1753819637"},{"product_id":"logo-design-idea-book-9781786274120","title":"Logo Design Idea Book","description":"\u003cp\u003eThe \u003cstrong\u003eLogo Design Idea Book\u003c\/strong\u003e by \u003cstrong\u003eSteven Heller\u003c\/strong\u003e is a must-have resource for anyone interested in the art of logo design. Published in 2019, this engaging guide spans 128 pages and provides an accessible introduction to the essential elements of effective logo creation. Dive into the world of branding as you explore insights into the logos of iconic brands, making it perfect for graphic designers and branding enthusiasts alike.\u003c\/p\u003e \n\n\u003cp\u003eWith contributions from renowned design authorities Steven Heller and Gail Anderson, this book not only offers inspiration but also practical knowledge on how to craft memorable logos. Whether you're a novice or an experienced designer, the \u003cstrong\u003eLogo Design Idea Book\u003c\/strong\u003e is an indispensable tool that will elevate your understanding and skills in logo design.\u003c\/p\u003e","brand":"Steven Heller","offers":[{"title":"Default Title","offer_id":50950861619542,"sku":"9781786274120","price":18.66,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781786274120.jpg?v=1753978970"},{"product_id":"brandscapes-9780262515030","title":"Brandscapes","description":"\u003cp\u003e\u003cstrong\u003eBrandscapes\u003c\/strong\u003e by Anna Klingmann.\u003c\/p\u003e\n\u003cp\u003ePublished by MIT Press, (2010), 378 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Arkitekturteori, Symbolism in architecture, Brand name products, Arkitektur.\u003c\/p\u003e","brand":"Anna Klingmann","offers":[{"title":"Default Title","offer_id":50953261154646,"sku":"9780262515030","price":39.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780262515030.jpg?v=1754006682"},{"product_id":"how-brands-become-icons-9781578517749","title":"How Brands Become Icons","description":"\u003cp\u003eDiscover the transformative power of branding in D. B. Holt's insightful book, \u003cstrong\u003eHow Brands Become Icons\u003c\/strong\u003e. Published in 2004, this compelling read spans 288 pages and introduces a groundbreaking approach known as \"cultural branding.\" Holt distills the strategies behind the world's most enduring brands, offering marketers and managers a fresh alternative to traditional branding methods that often fail in today's dynamic market. This book is essential for anyone in the fields of advertising, marketing, or business economics, providing invaluable insights into how to create identity brands that resonate with consumers on a deeper cultural level. Enhance your understanding of brand dynamics and elevate your marketing strategies with this essential guide from one of the leading voices in the industry.\u003c\/p\u003e","brand":"D. B. Holt","offers":[{"title":"Default Title","offer_id":50960586899798,"sku":"9781578517749","price":34.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781578517749.jpg?v=1754056745"},{"product_id":"22-immutable-laws-of-branding-9781861976055","title":"22 Immutable Laws Of Branding","description":"\u003cp\u003eDiscover the essential principles of successful branding with \u003cstrong\u003e22 Immutable Laws Of Branding\u003c\/strong\u003e by \u003cstrong\u003eAl Ries\u003c\/strong\u003e. Published in 2000, this insightful book spans 192 pages and offers a deep dive into the world of brand management. In today’s competitive marketplace, establishing your product or service as a recognized brand is crucial for standing out. Al Ries simplifies complex branding theories and provides actionable strategies to elevate your brand. By analyzing iconic brands like Coca-Cola and Xerox, this book reveals time-tested tactics that can help you create a powerful brand identity. Whether you're a marketer, business owner, or simply interested in the art of branding, this book is a must-read for anyone looking to enhance their decision-making and management skills in the realm of brand name products.\u003c\/p\u003e","brand":"Al Ries","offers":[{"title":"Default Title","offer_id":50961554833750,"sku":"9781861976055","price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781861976055.jpg?v=1754063765"},{"product_id":"brand-the-change-9789063694784","title":"Brand the Change","description":"\u003cp\u003eDiscover the transformative power of branding in \"Brand the Change\" by Anne Miltenburg, published in 2018. This insightful book spans 224 pages and is designed for anyone looking to think like a brand strategist. Miltenburg offers practical strategies to develop unique brand experiences that resonate with your target audience. Whether you're a marketer, entrepreneur, or simply passionate about brand development, this book provides valuable insights to help you attract the right audiences effectively. Dive into the world of brand name products and learn how to navigate the ever-changing landscape of marketing with confidence. Elevate your brand strategy today with \"Brand the Change\"!\u003c\/p\u003e","brand":"Anne Miltenburg","offers":[{"title":"Default Title","offer_id":50965116420438,"sku":"9789063694784","price":36.33,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789063694784.jpg?v=1754094067"},{"product_id":"dont-mess-with-the-logo-9780273714200","title":"Don't Mess with the Logo","description":"\u003cp\u003e\u003cstrong\u003eDon't Mess with the Logo\u003c\/strong\u003e by Jon Edge.\u003c\/p\u003e\n\u003cp\u003ePublished by Prentice Hall\/Financial Times, (2009), 240 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Brand name products, Branding (Marketing), Advertising, Marketing.\u003c\/p\u003e","brand":"Jon Edge","offers":[{"title":"Default Title","offer_id":50970850197846,"sku":"9780273714200","price":21.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273714200.jpg?v=1754135226"},{"product_id":"brand-atlas-9780470433423","title":"Brand Atlas","description":"\u003cp\u003eDiscover the essential guide to branding with \u003cstrong\u003eBrand Atlas\u003c\/strong\u003e by \u003cstrong\u003eAlina Wheeler\u003c\/strong\u003e, published in 2011. This beautifully designed book spans 144 pages and serves as a comprehensive resource for anyone looking to understand the critical elements of branding. From passion to positioning, Alina Wheeler expertly navigates through the intricacies of brand development, making it an invaluable asset for marketers and business owners alike. \u003c\/p\u003e \u003cp\u003eWith her trademark emphasis on stunning layout and design, Wheeler invites readers on a captivating journey through the world of branding. Learn how to leverage your company's brand as its most valuable asset and explore the strategies that can elevate your brand name products to new heights. Whether you're a seasoned professional or just starting, \u003cstrong\u003eBrand Atlas\u003c\/strong\u003e is a must-have addition to your marketing library.\u003c\/p\u003e","brand":"Alina Wheeler","offers":[{"title":"Default Title","offer_id":50972133556566,"sku":"9780470433423","price":31.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470433423.jpg?v=1754141583"},{"product_id":"my-little-pony-around-the-world-9780764317491","title":"My Little Pony® Around the World","description":"\u003cp\u003eDiscover the enchanting world of My Little Pony® with \"My Little Pony® Around the World\" by Debra Birge, published in 2003. This captivating book, spanning 144 pages, is a must-have for collectors and fans alike. Dive into a beautifully photographed collection that explores the rich history of My Little Pony® toys, including figurines, playsets, and accessories released in various countries around the globe.\u003c\/p\u003e \n\n\u003cp\u003eFrom the original series produced by Hasbro from 1981 to 1991 to the revival from 1997 to 1999, this book showcases the beloved characters that have delighted generations. Explore unique items from international releases that have made My Little Pony® a worldwide phenomenon. Whether you’re a seasoned collector or new to the magical world of ponies, this catalog is the perfect guide to enhance your collection.\u003c\/p\u003e \n\n\u003cp\u003eWith its expert insights and detailed visuals, \"My Little Pony® Around the World\" offers a delightful journey through the history and appeal of these cherished toys.\u003c\/p\u003e","brand":"Debra Birge","offers":[{"title":"Default Title","offer_id":50974468833622,"sku":"9780764317491","price":34.16,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780764317491.jpg?v=1754158900"},{"product_id":"living-the-brand-9780749450830","title":"Living the Brand","description":"\u003cp\u003eUnlock the potential of your organization with \u003cstrong\u003eLiving the Brand\u003c\/strong\u003e by \u003cstrong\u003eNicholas Ind\u003c\/strong\u003e, published in 2007. This insightful book spans 208 pages and provides a pragmatic approach to transforming employees into dedicated 'brand champions.' Ind delves into strategies that empower and inspire your workforce, leading to heightened commitment, improved service standards, and aligned efforts towards achieving business objectives.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're in the realms of advertising, marketing, or leadership, this book is an essential read for professionals seeking to enhance their corporate image and employee participation. Successfully cultivating a brand-driven culture can make all the difference in today's competitive market, and \u003cstrong\u003eLiving the Brand\u003c\/strong\u003e will guide you every step of the way. Don't miss this opportunity to elevate your business through effective branding practices.\u003c\/p\u003e","brand":"Nicholas Ind","offers":[{"title":"Default Title","offer_id":50974697390422,"sku":"9780749450830","price":41.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749450830.jpg?v=1754162338"},{"product_id":"brandgym-9781910453360","title":"Brandgym","description":"\u003cp\u003eDiscover the innovative approach to branding in the digital era with \u003cstrong\u003eBrandgym\u003c\/strong\u003e by \u003cstrong\u003eDavid Taylor\u003c\/strong\u003e. Published in 2017, this insightful book spans 320 pages, offering a comprehensive guide for marketers and business leaders looking to refresh their brand strategies. \u003cstrong\u003eBrandgym\u003c\/strong\u003e delves into the challenges and opportunities presented by the digital landscape, providing practical tools and frameworks to help you navigate the ever-evolving market. Whether you're managing a well-established brand or launching a new product, Taylor's expertise will empower you to create a compelling brand presence that resonates with today's consumers. Elevate your branding efforts and stay ahead of the competition with this essential read.\u003c\/p\u003e","brand":"David Taylor","offers":[{"title":"Default Title","offer_id":50980610015574,"sku":"9781910453360","price":24.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781910453360.jpg?v=1754256582"},{"product_id":"differentiate-or-die-9780470223390","title":"Differentiate or Die","description":"\u003cp\u003eDiscover the essential marketing insights in \u003cstrong\u003eDifferentiate or Die\u003c\/strong\u003e by Jack Trout, published in 2008. This influential book, spanning 272 pages, emphasizes the critical importance of differentiation in today’s competitive business landscape. Renowned as one of the best marketing books ever written, it provides readers with practical strategies to stand out in a crowded market. Jack Trout, a leading authority in marketing, shares valuable lessons on how to effectively position your brand and attract customers. Whether you are a business owner, marketer, or student of economics, this book is a must-read for anyone looking to enhance their marketing skills and drive success. Elevate your understanding of advertising, brand management, and competition with this timeless guide. Don’t miss the opportunity to learn from one of the greats in the field!\u003c\/p\u003e","brand":"Jack Trout","offers":[{"title":"Default Title","offer_id":51022270038358,"sku":"9780470223390","price":26.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470223390.jpg?v=1754677141"},{"product_id":"patents-copyrights-and-trademarks-for-dummies-9780470339459","title":"Patents, Copyrights and Trademarks For Dummies","description":"\u003cp\u003eUnlock the secrets of intellectual property with \u003cstrong\u003ePatents, Copyrights and Trademarks For Dummies\u003c\/strong\u003e by \u003cstrong\u003eHenri Charmasson\u003c\/strong\u003e. This comprehensive guide, published in 2008, spans 384 pages and is designed to help you effectively secure and maximize your intellectual property rights. Whether you're an entrepreneur or a business owner, this book provides essential insights into evaluating your idea's commercial potential, conducting thorough patent and trademark searches, and documenting the invention process. Learn how to license your IP rights and navigate the complexities of international laws with ease. Don't miss the opportunity to protect your innovations and ensure they yield the rewards they deserve. Get your copy today and take the first step towards safeguarding your creative assets!\u003c\/p\u003e","brand":"Henri Charmasson","offers":[{"title":"Default Title","offer_id":51022399799638,"sku":"9780470339459","price":20.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470339459.jpg?v=1754678988"},{"product_id":"new-strategic-brand-management-9780749465155","title":"New Strategic Brand Management","description":"\u003cp\u003eEnhance your knowledge of brand management with \u003cstrong\u003eNew Strategic Brand Management\u003c\/strong\u003e by \u003cstrong\u003eJean-Nol Kapferer\u003c\/strong\u003e. Published in 2012, this comprehensive guide spans 512 pages and serves as an invaluable resource for both professionals and students alike. Dive into the intricacies of strategic brand thinking and discover essential concepts that will elevate your understanding of brand name products and management strategies. This definitive reference source is perfect for anyone looking to deepen their expertise in the dynamic field of brand management. Whether you are a seasoned professional or just starting your journey, this book will provide you with the insights needed to navigate the complexities of branding effectively.\u003c\/p\u003e","brand":"Jean-Nol Kapferer","offers":[{"title":"Default Title","offer_id":51064133943638,"sku":"9780749465155","price":57.98,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749465155.jpg?v=1755258114"},{"product_id":"fashion-brands-9780749464462","title":"Fashion Brands","description":"\u003cp\u003eDiscover the fascinating world of fashion branding with \u003cstrong\u003eFashion Brands\u003c\/strong\u003e by Mark Tungate. Published in 2012, this insightful book delves into the strategies that marketers and branding experts use to transform clothing and accessories into coveted objects of desire. Spanning 240 pages, Tungate provides a practical guide that uncovers the intricacies of fashion merchandising and the powerful impact of advertising in the fashion industry. Whether you're a fashion enthusiast, a marketing professional, or simply curious about the allure of style, this book offers valuable insights into how brands create their identity and influence consumer behavior. Enhance your understanding of fashion branding and elevate your appreciation for the art of marketing with this essential read.\u003c\/p\u003e","brand":"Mark Tungate","offers":[{"title":"Default Title","offer_id":51064153932118,"sku":"9780749464462","price":37.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749464462.jpg?v=1755258305"},{"product_id":"audio-branding-9780749478575","title":"Audio Branding","description":"\u003cp\u003eDiscover the innovative world of sound marketing with \"Audio Branding\" by Laurence Minsky. Published in 2017, this insightful book spans 232 pages and offers a comprehensive guide to creating a unique audio language that enhances your brand identity. Minsky provides a step-by-step approach, enriched with real-life examples and the latest research in the field of audio branding. Whether you're in advertising, work with audio-visual equipment, or are keen on understanding the psychological aspects of music in branding, this book is an essential resource. Dive into the auditory dimensions of branding and learn how to effectively weave sound into your marketing strategy to leave a lasting impression. Unlock the potential of audio branding and elevate your brand's presence in the marketplace.\u003c\/p\u003e","brand":"Laurence Minsky","offers":[{"title":"Default Title","offer_id":51072510853462,"sku":"9780749478575","price":43.43,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749478575.jpg?v=1755377261"},{"product_id":"what-great-brands-do-9781118611258","title":"What Great Brands Do","description":"\u003cp\u003eUnlock the secrets to creating powerful, world-class brands with \u003cstrong\u003eWhat Great Brands Do\u003c\/strong\u003e by \u003cstrong\u003eDenise Lee Yohn\u003c\/strong\u003e. Published in 2014, this insightful book spans 272 pages and reveals proven strategies that successful brands like Apple, Nike, and Zappos have used to achieve their iconic status. Contrary to popular belief, their success is not merely due to luck or the brilliance of a single leader. Instead, Yohn provides a roadmap for building a brand that resonates with customers and stands out in a competitive market. Whether you're a marketer, entrepreneur, or brand strategist, this book offers valuable lessons and practical advice to elevate your brand to new heights. Dive into the world of branding and discover how to create a lasting impact with your brand today!\u003c\/p\u003e","brand":"Denise Lee Yohn","offers":[{"title":"Default Title","offer_id":51078173426006,"sku":"9781118611258","price":29.27,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118611258.jpg?v=1755487346"},{"product_id":"professional-services-marketing-9781118604342","title":"Professional Services Marketing","description":"\u003cp\u003eDiscover the essential guide to elevating your professional services firm with \u003cstrong\u003eProfessional Services Marketing\u003c\/strong\u003e by \u003cstrong\u003eMike Schultz\u003c\/strong\u003e. Published in 2013, this comprehensive book spans \u003cstrong\u003e368 pages\u003c\/strong\u003e and presents a proven, field-tested approach to revenue-generating marketing and client development. Designed specifically for service industries, this insightful resource combines research-based strategies with practical applications to help you effectively attract and retain clients. Whether you're looking to enhance your branding efforts or deepen your understanding of marketing within professional services, Schultz delivers a wealth of knowledge that will empower you to achieve measurable success. Don't miss the opportunity to transform your marketing approach and drive growth in your firm!\u003c\/p\u003e","brand":"Mike Schultz","offers":[{"title":"Default Title","offer_id":51078237552982,"sku":"9781118604342","price":29.27,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118604342.jpg?v=1755491516"},{"product_id":"personal-branding-for-dummies-9781118915554","title":"Personal Branding For Dummies","description":"\u003cp\u003eUnlock the secrets to success in the professional world with \u003cstrong\u003ePersonal Branding For Dummies\u003c\/strong\u003e by Susan Chritton. This essential guide, published in 2014 and spanning 368 pages, provides you with the tools to create and manage your personal brand effectively. Discover how to align your self-impression with the perceptions of others, ensuring that your unique qualities shine through in every interaction.\u003c\/p\u003e \u003cp\u003eWhether you are looking to enhance your public relations skills or elevate your branding strategy, this book is an invaluable resource. With practical tips and insights, Susan Chritton empowers you to build a personal trademark that resonates with your audience and opens doors to new opportunities. Don't miss the chance to establish a powerful presence in your industry—grab your copy of \u003cstrong\u003ePersonal Branding For Dummies\u003c\/strong\u003e today!\u003c\/p\u003e","brand":"Susan Chritton","offers":[{"title":"Default Title","offer_id":51078244303190,"sku":"9781118915554","price":19.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118915554.jpg?v=1755492252"},{"product_id":"experiential-marketing-9781119145875","title":"Experiential Marketing","description":"\u003cp\u003eDiscover the transformative power of experiential marketing in \"Experiential Marketing\" by Kerry Smith. Published in 2016, this insightful book spans 224 pages and serves as the most thoroughly researched and documented manifesto on the subject. As consumers increasingly dictate their purchasing decisions, traditional passive marketing strategies are becoming obsolete. Smith highlights the urgent need for brands to adapt and engage customers in meaningful ways. This compelling read is essential for marketers and business leaders looking to thrive in today’s dynamic market landscape. Dive into the world of branding and target marketing with Kerry Smith's expert insights and elevate your marketing strategies to meet the evolving demands of today's consumers.\u003c\/p\u003e","brand":"Kerry Smith","offers":[{"title":"Default Title","offer_id":51078276809046,"sku":"9781119145875","price":28.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119145875.jpg?v=1755494998"},{"product_id":"kellogg-on-branding-in-a-hyper-connected-world-9781119533184","title":"Kellogg on Branding in a Hyper-Connected World","description":"\u003cp\u003eDiscover the essential insights of branding in the digital age with \u003cstrong\u003eKellogg on Branding in a Hyper-Connected World\u003c\/strong\u003e by \u003cstrong\u003eAlice M. Tybout\u003c\/strong\u003e. Published in 2019, this comprehensive guide spans 368 pages and provides world-class strategies for building new brands, revitalizing existing ones, and managing brand portfolios in an ever-evolving marketplace. Tybout expertly combines academic theories with practical experience, ensuring readers grasp fundamental branding concepts and effective implementation techniques. This book is an invaluable resource for marketers, business leaders, and anyone looking to navigate the complexities of modern branding amidst fierce competition and rapidly changing consumer behaviors. Elevate your brand strategy and stay ahead in today’s hyper-connected world with this authoritative guide.\u003c\/p\u003e","brand":"Alice M. Tybout","offers":[{"title":"Default Title","offer_id":51087051587926,"sku":"9781119533184","price":32.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119533184.jpg?v=1755602174"},{"product_id":"instagram-power-second-edition-build-your-brand-and-reach-more-customers-with-visual-influence-9781260453300","title":"Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence","description":"\u003cp\u003e\u003cstrong\u003eInstagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence\u003c\/strong\u003e by Jason Miles.\u003c\/p\u003e\n\u003cp\u003ePublished by McGraw-Hill Education, (2019), 288 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Internet marketing, Social media, Brand name products.\u003c\/p\u003e","brand":"Jason Miles","offers":[{"title":"Default Title","offer_id":51098793673046,"sku":"9781260453300","price":22.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781260453300.jpg?v=1755713597"},{"product_id":"apex-hides-the-hurt-9781400031269","title":"Apex Hides the Hurt","description":"\u003cp\u003e\u003cstrong\u003eApex Hides the Hurt\u003c\/strong\u003e by Colson Whitehead.\u003c\/p\u003e\n\u003cp\u003ePublished by Anchor, (2007), 211 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Literature, Marketing, Fiction, Geographical Names.\u003c\/p\u003e","brand":"Colson Whitehead","offers":[{"title":"Default Title","offer_id":51238705627478,"sku":"9781400031269","price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781400031269.jpg?v=1757141716"},{"product_id":"rhetoric-of-logos-9783721209570","title":"Rhetoric of Logos","description":"\u003cp\u003eDiscover the art of logotype creation in \u003cstrong\u003eRhetoric of Logos\u003c\/strong\u003e by Eduard Helmann, a pivotal resource for communication designers. Published in 2016, this insightful book spans 144 pages and delves into the essential role of logos in corporate design. Helmann expertly demonstrates how the principles of rhetoric, a discipline with over 2,500 years of history, can be harnessed to enhance visual communication. This publication is a must-read for anyone looking to elevate their design skills and create impactful trademarks that resonate with audiences. Explore the intersection of design and rhetoric to unlock new possibilities in your creative projects.\u003c\/p\u003e","brand":"Eduard Helmann","offers":[{"title":"Default Title","offer_id":51290221871446,"sku":"9783721209570","price":24.51,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783721209570.jpg?v=1757620524"},{"product_id":"advertising-and-promotion-9781529718508","title":"Advertising and Promotion","description":"\u003cp\u003eDiscover the innovative world of marketing with \u003cstrong\u003eAdvertising and Promotion\u003c\/strong\u003e by \u003cstrong\u003eChris Hackley\u003c\/strong\u003e. Released in 2021, this comprehensive book spans 424 pages, providing a concise yet creative perspective on the essential principles of advertising and promotion. This new edition delves deeper into the realms of digital and social media marketing, ensuring that readers are equipped with the latest insights and strategies. With an expanded collection of visual examples and case studies, Hackley enhances the learning experience, making complex concepts accessible and engaging. Whether you're a marketing professional, a student, or simply interested in the dynamic field of commerce, this book is an invaluable resource that will enrich your understanding of modern advertising techniques. Don't miss out on the opportunity to elevate your marketing knowledge with this essential guide!\u003c\/p\u003e","brand":"Chris Hackley","offers":[{"title":"Minkštas viršelis","offer_id":51333567218006,"sku":"9781529718508","price":83.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781529718508.jpg?v=1758045239"},{"product_id":"holyoak-and-torremans-intellectual-property-law-9780198836452","title":"Holyoak and Torremans Intellectual Property Law","description":"\u003cp\u003eDiscover the intricacies of UK intellectual property law with \u003cstrong\u003eHolyoak and Torremans Intellectual Property Law\u003c\/strong\u003e by \u003cstrong\u003ePaul Torremans\u003c\/strong\u003e. Published in 2019, this comprehensive book spans 768 pages, offering readers a thorough introduction and insightful overview of the subject. Delve into the evolution of intellectual property law as it examines key statutory provisions and landmark cases that have shaped the legal landscape. Additionally, the book highlights the growing influence of the EU and various international jurisdictions, providing a global context to the discussion. Ideal for students, legal professionals, and anyone interested in commercial law, this essential resource will enhance your understanding of intellectual property in Great Britain and beyond. Don't miss out on this authoritative guide to navigating the complexities of intellectual property law.\u003c\/p\u003e","brand":"Paul Torremans","offers":[{"title":"Default Title","offer_id":51376066101590,"sku":"9780198836452","price":65.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780198836452.jpg?v=1758480531"},{"product_id":"sport-brands-9780415532853","title":"Sport Brands","description":"\u003cp\u003eSport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAn understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.\u003c\/p\u003e","brand":"Patrick Bouchet","offers":[{"title":"Default Title","offer_id":51377772626262,"sku":"9780415532853","price":67.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415532853.jpg?v=1758502175"},{"product_id":"complete-book-of-food-counts-9th-edition-9780440245612","title":"Complete Book of Food Counts, 9th Edition","description":"\u003cp\u003e\u003cstrong\u003eComplete Book of Food Counts, 9th Edition\u003c\/strong\u003e by Corinne T. Netzer.\u003c\/p\u003e\n\u003cp\u003ePublished by Dell, (2012), 912 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Food, Tables, Brand name products, Composition.\u003c\/p\u003e","brand":"Corinne T. Netzer","offers":[{"title":"Default Title","offer_id":51377921360214,"sku":"9780440245612","price":11.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780440245612.jpg?v=1758504217"},{"product_id":"authentic-9780814787144","title":"Authentic™","description":"\u003cp\u003eArgues that brands are about culture as much as they are about economics\u003c\/p\u003e","brand":"Sarah Banet-Weiser","offers":[{"title":"Default Title","offer_id":51409672241494,"sku":"9780814787144","price":34.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780814787144.jpg?v=1758814560"},{"product_id":"branding-for-dummies-9781118958087","title":"Branding For Dummies","description":"\u003cp\u003eUnlock the secrets of successful branding with \u003cstrong\u003eBranding For Dummies\u003c\/strong\u003e by Bill Chiaravalle. Published in 2015, this comprehensive guide spans 384 pages, providing essential insights for businesses of all sizes—whether you're a local startup or a global enterprise. This updated edition covers the complete branding process, from creation and management to differentiation and licensing. Learn how to effectively leverage your brand to stand out in a competitive market. With practical tips and strategies, \u003cstrong\u003eBranding For Dummies\u003c\/strong\u003e equips you with the knowledge to build, enhance, and sustain a powerful brand identity. Elevate your business and connect with your audience like never before!\u003c\/p\u003e","brand":"Bill Chiaravalle","offers":[{"title":"Default Title","offer_id":51420428337494,"sku":"9781118958087","price":20.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118958087.jpg?v=1758919125"},{"product_id":"hello-my-name-is-awesome-9781523099986","title":"Hello, My Name is Awesome","description":"\u003cp\u003e\u003cstrong\u003eHello, My Name is Awesome\u003c\/strong\u003e by Alexandra Watkins.\u003c\/p\u003e\n\u003cp\u003ePublished by Berrett-Koehler Publishers, Incorporated, (2019), 144 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Brand name products, Branding (Marketing), BUSINESS \u0026amp; ECONOMICS \/ General.\u003c\/p\u003e","brand":"Alexandra Watkins","offers":[{"title":"Default Title","offer_id":51449613582678,"sku":"9781523099986","price":21.02,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781523099986.jpg?v=1759236229"},{"product_id":"b2b-brand-management-9783540253600","title":"B2B Brand Management","description":"\u003cp\u003eAs products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.\u003c\/p\u003e","brand":"Philip Kotler","offers":[{"title":"Default Title","offer_id":51497033466198,"sku":"9783540253600","price":61.62,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783540253600.jpg?v=1759755235"},{"product_id":"strategic-brand-management-and-development-9780367338756","title":"Strategic Brand Management and Development","description":"\u003cp\u003eThis book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.\u003c\/p\u003e","brand":"Sotiris T. Lalaounis","offers":[{"title":"Default Title","offer_id":51508127236438,"sku":"9780367338756","price":64.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367338756.jpg?v=1759858139"},{"product_id":"alina-wheeler-john-wiley-sons-inc-designing-brand-identity-a-comprehensive-guide-to-the-world-of-brands-and-branding-9781119984818","title":"Designing Brand Identity, A Comprehensive Guide to the World of Brands and Branding","description":"\u003cp\u003e\u003cstrong\u003eDesigning Brand Identity, A Comprehensive Guide to the World of Brands and Branding\u003c\/strong\u003e by Alina Wheeler.\u003c\/p\u003e\n\u003cp\u003ePublished by Wiley \u0026amp; Sons, Limited, John, (2024), 352 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Branding (Marketing), Brand name products, Design, Advertising.\u003c\/p\u003e","brand":"Alina Wheeler","offers":[{"title":"Default Title","offer_id":51931908833622,"sku":"9781119984818","price":50.42,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119984818.jpg?v=1763852581"},{"product_id":"naomi-klein-harpercollins-publishers-no-logo-9780007340774","title":"No Logo","description":"\u003cp\u003eDiscover the groundbreaking insights of Naomi Klein in her updated edition of \u003cstrong\u003eNo Logo\u003c\/strong\u003e, originally published in 1999 and now re-released in 2009. This influential book has defined a generation, exploring the impact of branding and corporate power on culture and society. With 512 pages of compelling analysis, Klein delves into the consequences of globalization and the rise of consumerism, making it a must-read for anyone interested in social justice and activism. Whether you are a longtime fan or new to Klein's work, this anniversary edition offers fresh perspectives that resonate with today's challenges. Don't miss the chance to engage with one of the most significant works of our time!\u003c\/p\u003e","brand":"Naomi Klein","offers":[{"title":"Default Title","offer_id":52085141209430,"sku":"9780007340774","price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780007340774.jpg?v=1765759634"},{"product_id":"zag-pearson-education-us-9780321426772-the-1-strategy-of-high-performance-brands-neumeier-marty","title":"ZAG","description":"\u003cp\u003e\u003cstrong\u003eZAG\u003c\/strong\u003e by Marty Neumeier.\u003c\/p\u003e\n\u003cp\u003ePublished by AIGA, (2007), Paperback, 192 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Brand name products, Planning, Computer Technology, Nonfiction.\u003c\/p\u003e","brand":"Marty Neumeier","offers":[{"title":"Default Title","offer_id":52223040520534,"sku":"9780321426772","price":30.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780321426772.jpg?v=1767735914"},{"product_id":"winning-the-battle-for-relevance-morgan-james-publishing-llc-9781630478216-why-even-the-greatest-become-obsolete-and-how-to-avoid-their-fate-michael-mcqueen","title":"Winning the Battle for Relevance","description":"\u003cp\u003eWinning the Battle for Relevance is a must-read guide for any organization, business, or leader who is committed to re-inventing themselves before disruption forces them to do so.\u003c\/p\u003e","brand":"Michael McQueen","offers":[{"title":"Default Title","offer_id":52223813910870,"sku":"9781630478216","price":18.66,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781630478216.jpg?v=1767737003"},{"product_id":"winning-the-battle-for-relevance-morgan-james-publishing-llc-9781630478230-why-even-the-greatest-become-obsolete-and-how-to-avoid-their-fate-michael-mcqueen","title":"Winning the Battle for Relevance","description":"\u003cp\u003eWinning the Battle for Relevance is a must-read guide for any organization, business, or leader who is committed to re-inventing themselves before disruption forces them to do so.\u003c\/p\u003e","brand":"Michael McQueen","offers":[{"title":"Default Title","offer_id":52223814893910,"sku":"9781630478230","price":32.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781630478230.jpg?v=1767737005"},{"product_id":"why-it-sells-bloomsbury-publishing-plc-9780742555457-decoding-the-meanings-of-brand-names-logos-ads-and-other-marketing-and-advertising-ploys-marcel-danesi","title":"Why It Sells","description":"\u003cp\u003eDiscover the intricate world of advertising with \"Why It Sells\" by Marcel Danesi, published by Bloomsbury Publishing Plc in 2007. This insightful book spans 220 pages and serves as an essential guide for anyone curious about the dynamics of marketing and consumer behavior. Danesi expertly unpacks key elements of advertising, including product design, packaging, and the elements of ad campaigns that resonate with consumers. Delve into the fascinating aspects of jingles, cyberadvertising, global impacts, and the powerful effects of culture jamming. Whether you're a marketing professional or simply interested in the ways brands influence the consumer psyche, \"Why It Sells\" provides a comprehensive understanding of how ads take shape and succeed in a competitive landscape. Embrace the art and science of advertising today!\u003c\/p\u003e","brand":"Marcel Danesi","offers":[{"title":"Default Title","offer_id":52223833309526,"sku":"9780742555457","price":48.28,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780742555457.jpg?v=1767737029"},{"product_id":"what-s-in-a-name-taylor-francis-ltd-9780765611123-advertising-and-the-concept-of-brands-john-philip-jones","title":"What's in a Name?","description":"\u003cp\u003eThis text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.\u003c\/p\u003e","brand":"John Philip Jones","offers":[{"title":"Default Title","offer_id":52223994200406,"sku":"9780765611123","price":65.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765611123.jpg?v=1767737253"},{"product_id":"what-s-in-a-name-taylor-francis-ltd-9780765609731-advertising-and-the-concept-of-brands-john-philip-jones","title":"What's in a Name?","description":"\u003cp\u003eThis text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.\u003c\/p\u003e","brand":"John Philip Jones","offers":[{"title":"Default Title","offer_id":52223994593622,"sku":"9780765609731","price":231.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765609731.jpg?v=1767737254"},{"product_id":"what-is-a-21st-century-brand-kogan-page-ltd-9780749472627-new-thinking-from-the-next-generation-of-agency-leaders-nick-kendall","title":"What is a 21st Century Brand?","description":"\u003cp\u003eDiscover the transformative insights of branding in the modern age with \u003cstrong\u003eWhat is a 21st Century Brand?\u003c\/strong\u003e by \u003cstrong\u003eNick Kendall\u003c\/strong\u003e. Published in 2015 by Kogan Page Ltd, this comprehensive hardback spans 432 pages, making it an essential addition to any marketer's library. This intriguing collection features essays from industry leaders and experts who challenge conventional branding concepts and encourage readers to expand their understanding of what a brand truly represents today. Dive into innovative strategies and practical advice that can enhance your client relationships and drive brand success in a constantly evolving marketplace. Whether you're a seasoned marketer or a newcomer to the field, this book provides the tools you need to thrive in 21st-century branding.\u003c\/p\u003e","brand":"Nick Kendall","offers":[{"title":"Default Title","offer_id":52224049119574,"sku":"9780749472627","price":55.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749472627.jpg?v=1767737323"},{"product_id":"well-known-trade-marks-taylor-francis-ltd-9780415521314-a-comparative-study-of-japan-and-the-eu","title":"Well-Known Trade Marks","description":"\u003cp\u003e\u003cstrong\u003eWell-Known Trade Marks\u003c\/strong\u003e by Taylor \u0026amp; Francis Ltd is a comprehensive exploration of trade mark protection on a global scale, focusing on the nuances of EU trade mark law through a Japanese lens. Published in 2015, this hardback edition spans 278 pages and offers readers a critical and practical overview of trade mark law in Japan. Dive deep into the historical evolution of trade mark regulations and examine recent case developments and policy shifts that shape this intricate legal landscape. Whether you are a legal professional, a student, or simply interested in the complexities of intellectual property, this book provides invaluable insights into the effectiveness of well-known trade mark protection. Enhance your understanding of international trade mark law with this essential resource. Perfect for those keen on expanding their expertise in the field.\u003c\/p\u003e","brand":"Hiroko (Kingston University, UK) Onishi","offers":[{"title":"Default Title","offer_id":52224139657558,"sku":"9780415521314","price":201.06,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415521314.jpg?v=1767737429"},{"product_id":"vulcans-earthlings-and-marketing-roi-wilfrid-laurier-university-press-9781554580316-getting-finance-marketing-and-advertising-onto-the-same-planet","title":"Vulcans, Earthlings and Marketing ROI","description":"\u003cp\u003eDiscover the intricate connections between finance, marketing, and advertising in \"Vulcans, Earthlings and Marketing ROI\" by Wilfrid Laurier University Press. This insightful 2007 publication spans 174 pages and delves into the shared value of brands, emphasizing the substantial impact of marketing and advertising on business outcomes. The author presents a thorough review of pivotal research and real-world experiences, offering compelling evidence of how effective marketing strategies can drive profitability and growth. Perfect for business professionals, marketers, and students alike, this book provides practical insights and foundational knowledge essential for navigating the modern marketing landscape. Uncover the power of branding and enhance your understanding of return on investment with this engaging read.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52224605585750,"sku":"9781554580316","price":36.15,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781554580316.jpg?v=1767738029"},{"product_id":"vertikaler-markenschutz-als-problem-der-markenartikelindustrie-peter-lang-gmbh-internationaler-verlag-der-wissenschaften-9783631424629-der-schutz-des-markenartikels-vor-rufschaedigenden-kommunikationsmanahmen-des-einzelhandels-als-gegenstand-werbewirkungs","title":"Vertikaler Markenschutz als Problem der Markenartikelindustrie","description":"\u003cp\u003e\u003cstrong\u003eVertikaler Markenschutz als Problem der Markenartikelindustrie\u003c\/strong\u003e by Hendrik Schröder.\u003c\/p\u003e\n\u003cp\u003ePublished by P. Lang, (1990), Paperback, 296 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Brand name products, Marketing, Germany, commerce.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52224918421846,"sku":"9783631424629","price":82.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783631424629.jpg?v=1767738367"},{"product_id":"uprising-how-to-build-a-brand-and-change-the-world-by-sparking-cultural-movements-mcgraw-hill-education-europe-9780071782821-scott-goodson","title":"Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements","description":"\u003cp\u003e\u003cstrong\u003eUprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements\u003c\/strong\u003e by Scott Goodson.\u003c\/p\u003e\n\u003cp\u003ePublished by McGraw-Hill, (2012), Hardback, 256 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Branding (Marketing), Social movements, Brand name products.\u003c\/p\u003e","brand":"Scott Goodson","offers":[{"title":"Default Title","offer_id":52224999522646,"sku":"9780071782821","price":52.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780071782821.jpg?v=1767738484"}],"url":"https:\/\/www.bookshop.lv\/collections\/prekes-zenklai.oembed?page=4","provider":"Bookshop","version":"1.0","type":"link"}