{"title":"Monique Diderich","description":null,"products":[{"product_id":"analysis-of-theodore-levitts-marketing-myopia-9781912127337","title":"Analysis of Theodore Levitt's Marketing Myopia","description":"\u003cp\u003eExplore the groundbreaking insights of Monique Diderich in her book, \u003cstrong\u003eAnalysis of Theodore Levitt's Marketing Myopia\u003c\/strong\u003e, published in 2017. This compelling 94-page read delves into the pivotal ideas introduced by Theodore Levitt, who recognized the critical link between customer perspective and business success. Levitt challenged the traditional notion that a company’s product should be the focus, instead emphasizing the importance of understanding consumer behavior. This analysis invites readers to rethink marketing strategies and adopt a customer-centric approach that can prevent business failures. Perfect for marketers, business leaders, and students of economics, this book offers valuable lessons that are relevant across various industries. Enhance your understanding of effective marketing with Diderich's insightful exploration of Levitt's influential manifesto.\u003c\/p\u003e","brand":"Monique Diderich","offers":[{"title":"Default Title","offer_id":51287449174358,"sku":"9781912127337","price":7.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781912127337.jpg?v=1757602057"},{"product_id":"marketing-myopia-macat-international-limited-9781912302161-monique-diderich","title":"Marketing Myopia","description":"\u003cp\u003eDiscover the groundbreaking insights of Monique Diderich in her compelling analysis, \u003cstrong\u003eMarketing Myopia\u003c\/strong\u003e, published by Macat International Limited in 2017. In this thought-provoking book, Diderich explores the pivotal ideas introduced by Theodore Levitt, who recognized the critical reason behind many companies' failures: their inability to adapt when the market for their products diminished.\u003c\/p\u003e \n\n\u003cp\u003eLevitt's manifesto challenges the traditional belief that a company's product is its most important asset. Instead, he emphasizes the need for businesses to focus on consumer behavior and the broader market dynamics that influence success. With 94 pages of enlightening content, \u003cstrong\u003eMarketing Myopia\u003c\/strong\u003e serves as an essential read for marketers, business leaders, and anyone interested in understanding the economics of consumer behavior. Dive into this essential guide and transform your perspective on marketing and business strategy.\u003c\/p\u003e","brand":"Monique Diderich","offers":[{"title":"Default Title","offer_id":52235757289814,"sku":"9781912302161","price":24.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781912302161.jpg?v=1767756003"}],"url":"https:\/\/www.bookshop.lv\/collections\/monique-diderich.oembed","provider":"Bookshop","version":"1.0","type":"link"}