{"title":"Martin Lindstrom","description":null,"products":[{"product_id":"buyology-9781847940131","title":"Buyology","description":"\u003cp\u003eDiscover the groundbreaking insights of consumer behavior in \u003cstrong\u003eBuyology\u003c\/strong\u003e by Martin Lindstrom, published in 2009. This compelling book delves into the intricate workings of our minds when we encounter advertisements, marketing slogans, and brand experiences. With 272 pages of in-depth research, Lindstrom uncovers the hidden factors that influence our purchasing decisions, offering a unique perspective on how brands connect with consumers. Whether you're a marketer, a business owner, or simply curious about the psychology behind buying choices, \u003cstrong\u003eBuyology\u003c\/strong\u003e is an essential read that will change the way you view advertising. 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Your eighth Zoom meeting of the day keeps freezing, and if you hear \"No, wait; no, you go first\" again, you will implode. But first you have to sit through an endless Power Point presentation that everyone claims they've read, no one has, and that could have been summarized in one page. \u003c\/p\u003e\u003cp\u003e What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they've lost sight of their core purpose. Inevitably, they pay the price. \u003c\/p\u003e\u003cp\u003e Best-selling author Martin Lindstrom combines numerous real-life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic--and sanity--to the companies and people that need it most. 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