{"title":"John Wilmshurst","description":null,"products":[{"product_id":"fundamentals-of-advertising-taylor-francis-ltd-9781138161498-john-wilmshurst","title":"Fundamentals of Advertising","description":"","brand":"John Wilmshurst","offers":[{"title":"Default Title","offer_id":52243612467542,"sku":"9781138161498","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138161498.jpg?v=1767766844"},{"product_id":"fundamentals-of-advertising-taylor-francis-ltd-9780750615624-john-wilmshurst","title":"Fundamentals of Advertising","description":"\u003cp\u003eThe Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students.\u003c\/p\u003e","brand":"John Wilmshurst","offers":[{"title":"Default Title","offer_id":52243613057366,"sku":"9780750615624","price":72.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750615624.jpg?v=1767766840"},{"product_id":"fundamentals-and-practice-of-marketing-taylor-francis-ltd-9780750654494-john-wilmshurst","title":"Fundamentals and Practice of Marketing","description":"\u003cp\u003eDiscover the essential concepts of modern marketing with \u003cstrong\u003eFundamentals and Practice of Marketing\u003c\/strong\u003e by \u003cstrong\u003eJohn Wilmshurst\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2002, this comprehensive fourth edition spans \u003cstrong\u003e384 pages\u003c\/strong\u003e, making it an invaluable resource for students and professionals alike. Wilmshurst expertly covers key themes and principles, including direct marketing, public relations, and integrated marketing planning. Dive into the intricacies of wholesale and retail operations, relationship marketing, services marketing, B2B marketing, and the external marketing environment. Whether you're looking to enhance your marketing skills or gain a deeper understanding of the field, this book is a must-have addition to your collection. Perfect for anyone interested in advertising, promotion, and the broader business and economics landscape, \u003cstrong\u003eFundamentals and Practice of Marketing\u003c\/strong\u003e is your gateway to mastering the art of marketing.\u003c\/p\u003e","brand":"John Wilmshurst","offers":[{"title":"Default Title","offer_id":52243613679958,"sku":"9780750654494","price":61.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750654494.jpg?v=1767766843"}],"url":"https:\/\/www.bookshop.lv\/collections\/john-wilmshurst.oembed","provider":"Bookshop","version":"1.0","type":"link"}