{"title":"John A. Fortunato","description":null,"products":[{"product_id":"sports-sponsorship-mcfarland-co-inc-9780786474318-principles-and-practices-john-a-fortunato","title":"Sports Sponsorship","description":"\u003cp\u003eUnlock the dynamic world of sports sponsorship with \"Sports Sponsorship\" by John A. Fortunato, published by McFarland \u0026amp; Co Inc in 2013. This insightful paperback spans 228 pages, providing a comprehensive exploration of how sponsorship in sports functions. From understanding the costs and goals associated with sponsorships to the critical steps for evaluating and selecting the right properties, this book covers it all.\u003c\/p\u003e\n\n\u003cp\u003eDiscover the art of activating a sponsorship, creating impactful brand associations, and enhancing public relations and brand image. Fortunato emphasizes that the possibilities in sponsorships are vast and limited only by the creativity and negotiation skills of the involved parties. Whether you’re a marketing professional, sports manager, or simply interested in corporate sponsorship dynamics, this book is an invaluable resource for grasping the essentials and potential of sports sponsorships.\u003c\/p\u003e","brand":"John A. Fortunato","offers":[{"title":"Default Title","offer_id":52227937665366,"sku":"9780786474318","price":48.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780786474318.jpg?v=1767742510"},{"product_id":"making-the-cut-mcfarland-co-inc-9781476676197-life-inside-the-pga-tour-system-john-a-fortunato","title":"Making the Cut","description":"\u003cp\u003eDiscover the captivating world of professional golf with \u003cstrong\u003eMaking the Cut\u003c\/strong\u003e by \u003cstrong\u003eJohn A. Fortunato\u003c\/strong\u003e. Published by McFarland \u0026amp; Co Inc in 2019, this engaging paperback spans 257 pages and offers readers an insider's perspective on the PGA Tour. Fortunato dives deep into the lives of over 20 professional golfers, uncovering their unique journeys and the life-changing stories that unfold as they strive for success. Each narrative sheds light on the challenges and triumphs faced by these athletes, providing a fresh understanding of the tour system. Whether you're a golf enthusiast or simply curious about the sport, \u003cstrong\u003eMaking the Cut\u003c\/strong\u003e is a must-read that promises to inspire and entertain. Join the quest for achievement and gain new insights into the heart of professional golf.\u003c\/p\u003e","brand":"John A. Fortunato","offers":[{"title":"Default Title","offer_id":52235991122262,"sku":"9781476676197","price":19.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781476676197.jpg?v=1767756403"},{"product_id":"making-media-content-taylor-francis-ltd-9780415649841-the-influence-of-constituency-groups-on-mass-media-john-a-fortunato","title":"Making Media Content","description":"\u003cp\u003eDiscover the intricate world of media creation with \u003cstrong\u003eMaking Media Content\u003c\/strong\u003e by \u003cstrong\u003eJohn A. Fortunato\u003c\/strong\u003e. Published by Taylor \u0026amp; Francis Ltd in 2012, this insightful paperback spans 264 pages and delves into the complex factors that shape media content. Fortunato expertly explores the roles of advertisers, corporate interests, media owners, and advocacy groups, providing a comprehensive analysis of their impact on content development. This book is essential for anyone interested in understanding the strategic decision-making processes behind media production and the influences that guide them. Enhance your knowledge of mass media and communication with this thought-provoking read that is perfect for students, professionals, and media enthusiasts alike.\u003c\/p\u003e","brand":"John A. Fortunato","offers":[{"title":"Default Title","offer_id":52236390662486,"sku":"9780415649841","price":64.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415649841.jpg?v=1767757095"}],"url":"https:\/\/www.bookshop.lv\/collections\/john-a-fortunato.oembed","provider":"Bookshop","version":"1.0","type":"link"}