{"title":"Albert N. Greco","description":null,"products":[{"product_id":"state-of-scholarly-publishing-taylor-francis-ltd-9781138538856-challenges-and-opportunities-albert-n-greco","title":"State of Scholarly Publishing","description":"\u003cp\u003eDiscover the essential insights into the ever-evolving landscape of academic literature with \"State of Scholarly Publishing\" by Albert N. Greco. This authoritative hardback, published by Taylor \u0026amp; Francis Ltd in 2017, spans 268 pages and delves deep into the critical role of university presses and scholarly publishers in the United States. Greco expertly outlines the challenges and transformations faced by these institutions, providing a comprehensive overview that is invaluable for scholars, publishers, and anyone interested in the future of academic publishing. Whether you're in academia or simply curious about how scholarly knowledge is disseminated, this book offers a vital perspective on the state of the industry. Explore the trends and issues that shape scholarly communication today and enhance your understanding of this important field.\u003c\/p\u003e","brand":"Albert N. Greco","offers":[{"title":"Default Title","offer_id":52227975315798,"sku":"9781138538856","price":117.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138538856.jpg?v=1767742574"},{"product_id":"growth-of-the-scholarly-publishing-industry-in-the-u-s-birkhauser-verlag-ag-9783319995489-a-business-history-of-a-changing-marketplace-1939-1946-albert-n-greco","title":"Growth of the Scholarly Publishing Industry in the U.S.","description":"\u003cp\u003eDiscover the fascinating evolution of the scholarly publishing industry in the United States with \u003cstrong\u003eGrowth of the Scholarly Publishing Industry in the U.S.\u003c\/strong\u003e by \u003cstrong\u003eAlbert N. Greco\u003c\/strong\u003e. Published by \u003cstrong\u003eBirkhauser Verlag AG\u003c\/strong\u003e in 2019, this insightful hardback edition spans 100 pages and delves into a pivotal era from 1939 to 1946. During this time, the landscape of scholarly publications in the fields of Science, Technology, Medicine (STM), humanities, and social sciences underwent significant transformation. Greco's analysis offers a comprehensive look at the factors that influenced this dynamic growth, making it an essential read for researchers, publishers, and anyone interested in the history of academic publishing. Enhance your understanding of this critical period in publishing history with this engaging and informative book.\u003c\/p\u003e","brand":"Albert N. Greco","offers":[{"title":"Default Title","offer_id":52241357537622,"sku":"9783319995489","price":60.62,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783319995489.jpg?v=1767763941"},{"product_id":"economics-of-the-publishing-and-information-industries-taylor-francis-ltd-9781138824799-the-search-for-yield-in-a-disintermediated-world-albert-n-greco","title":"Economics of the Publishing and Information Industries","description":"\u003cp\u003eDiscover the intricate world of the publishing and information industries with \u003cstrong\u003eEconomics of the Publishing and Information Industries\u003c\/strong\u003e by \u003cstrong\u003eAlbert N. Greco\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2014, this comprehensive 320-page paperback delves into the managerial, financial, and legal aspects that shape these dynamic industries. Greco offers readers a thorough analysis of both U.S. and international markets, addressing key export issues and highlighting the evolving landscape of entertainment goods and services. This book is an essential resource for anyone looking to understand the complexities of the publishing and information sectors, making it a valuable addition to your professional library. Enhance your knowledge and stay ahead in this competitive field with Greco's insightful exploration.\u003c\/p\u003e","brand":"Albert N. Greco","offers":[{"title":"Default Title","offer_id":52246218801494,"sku":"9781138824799","price":81.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138824799.jpg?v=1767770940"},{"product_id":"changing-world-of-publishing-taylor-francis-inc-9780805896008-a-special-issue-of-the-journal-of-media-economics-albert-n-greco","title":"Changing World of Publishing","description":"\u003cp\u003eDiscover the transformative landscape of electronic publishing in \u003cstrong\u003eChanging World of Publishing\u003c\/strong\u003e by \u003cstrong\u003eAlbert N. Greco\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Inc\u003c\/strong\u003e in 2000, this insightful paperback spans 74 pages and offers a comprehensive overview of the evolution of publishing. The contributors delve into the myriad opportunities and challenges that arise from this innovative distribution channel, shedding light on its impact on publishers, authors, editors, distributors, and consumers alike. This essential read is perfect for anyone interested in the intersection of business, economics, and the rapidly changing world of information technology. Stay informed about the future of mass media and the publishing industry with this engaging exploration of electronic publishing techniques.\u003c\/p\u003e","brand":"Albert N. Greco","offers":[{"title":"Default Title","offer_id":52250292945238,"sku":"9780805896008","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780805896008.jpg?v=1767777277"},{"product_id":"book-publishing-industry-taylor-francis-ltd-9780415887250-albert-n-greco","title":"Book Publishing Industry","description":"\u003cp\u003eDiscover the intricacies of the book publishing industry with the comprehensive resource, \u003cstrong\u003eBook Publishing Industry\u003c\/strong\u003e by \u003cstrong\u003eAlbert N. Greco\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2013, this third edition spans an impressive \u003cstrong\u003e500 pages\u003c\/strong\u003e and offers a thorough examination of the essential business processes involved in editorial, marketing, and production. Greco delves into the complex challenges that professionals face daily within the publishing world, making this volume an invaluable guide for anyone interested in understanding the dynamics of the industry. Whether you are a seasoned publisher or a newcomer, this book equips you with the knowledge to navigate the multifaceted landscape of book publishing. Enhance your expertise and stay informed about the latest trends and practices in this ever-evolving field.\u003c\/p\u003e","brand":"Albert N. Greco","offers":[{"title":"Default Title","offer_id":52251439563094,"sku":"9780415887250","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415887250.jpg?v=1767778972"},{"product_id":"strategic-marketing-of-science-technology-and-medical-journals-springer-international-publishing-ag-9783031319631-a-business-history-of-a-dynamic-marketplace-2000-2020-albert-n-greco","title":"Strategic Marketing of Science, Technology, and Medical Journals","description":"\u003cp\u003eDiscover the essential insights in \"Strategic Marketing of Science, Technology, and Medical Journals,\" authored by Albert N. Greco and published by Springer International Publishing AG in 2023. This first edition, comprising 176 pages, delves into the economic and marketing strategies employed by the five leading STM (Science, Technology, and Medicine) commercial scholarly journal publishers since the year 2000. Greco’s comprehensive analysis provides valuable perspectives for professionals in the publishing industry, researchers, and academics looking to understand the evolving landscape of scientific communication. Enhance your knowledge of strategic marketing in the STM sector and stay ahead in this competitive field with this informative resource.\u003c\/p\u003e","brand":"Albert N. Greco","offers":[{"title":"Default Title","offer_id":52258481766742,"sku":"9783031319631","price":48.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031319631.jpg?v=1767788847"},{"product_id":"marketing-of-world-war-ii-in-the-us-1939-1946-springer-nature-switzerland-ag-9783030395216-a-business-history-of-the-us-government-and-the-media-and-entertainment-industries-albert-n-greco","title":"Marketing of World War II in the US, 1939-1946","description":"\u003cp\u003eDiscover the intricate dynamics of media and government during a pivotal time in history with \u003cstrong\u003eMarketing of World War II in the US, 1939-1946\u003c\/strong\u003e by \u003cstrong\u003eAlbert N. Greco\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer Nature Switzerland AG\u003c\/strong\u003e in 2021, this insightful paperback spans 147 pages, delving into the strategic partnership formed between the US government and the media and entertainment industries during World War II.\u003c\/p\u003e \n\n\u003cp\u003eAs the war intensified, the government recognized the necessity of collaborating with these industries to garner and sustain public support. Greco's analysis sheds light on how this alliance shaped public perception and influenced wartime propaganda, making it essential reading for anyone interested in media studies, history, and the impact of communication on society.\u003c\/p\u003e \n\n\u003cp\u003eExplore the fascinating intersection of marketing, media, and government strategies in this compelling examination of a crucial era.\u003c\/p\u003e","brand":"Albert N. Greco","offers":[{"title":"Default Title","offer_id":52269071204694,"sku":"9783030395216","price":60.62,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783030395216.jpg?v=1767802496"},{"product_id":"college-textbook-publishing-industry-in-the-u-s-2000-2022-springer-international-publishing-ag-9783031304149-the-search-for-competitive-marketing-strategies-albert-n-greco","title":"College Textbook Publishing Industry in the U.S. 2000-2022","description":"\u003cp\u003eDiscover the evolution of the college textbook publishing industry in the United States with \u003cstrong\u003eCollege Textbook Publishing Industry in the U.S. 2000-2022\u003c\/strong\u003e by \u003cstrong\u003eAlbert N. Greco\u003c\/strong\u003e. This insightful book, published by \u003cstrong\u003eSpringer International Publishing AG\u003c\/strong\u003e in 2023, spans 133 pages and provides a comprehensive analysis of the industry's journey from its origins in medieval universities to the challenges it faces today. Greco delves into the significant transformations that have occurred over the decades, leading to an existential crisis for many publishers in the digital age. This first edition is a must-read for educators, publishers, and anyone interested in the future of educational resources. Gain valuable insights into marketing research and the dynamics of higher education publishing. Don't miss this essential resource that sheds light on the complexities of the college textbook landscape.\u003c\/p\u003e","brand":"Albert N. Greco","offers":[{"title":"Default Title","offer_id":52277420589398,"sku":"9783031304149","price":42.43,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031304149.jpg?v=1767819817"}],"url":"https:\/\/www.bookshop.lv\/collections\/albert-n-greco.oembed","provider":"Bookshop","version":"1.0","type":"link"}